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Salesforce Marketing Cloud Training – Salesforce Marketing Cloud Course

⏰24 hours | ▶️ 24 Videos | 📣 80 Participants | 🎓 3947 Reviews | 4.8 ⭐⭐⭐⭐⭐

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 Weekday 

Dec 15(1 HR A DAY)
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 Weekday 

Dec 28(1 HR A DAY)
08:00 PM IST
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 Weekend 

Dec 31(1 HR A DAY)
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Course Description

Salesforce Marketing Cloud Training with 15+ years certified trainers provides you an edge of applying different skill sets necessary to work on Salesforce products.
Salesforce marketing cloud is a platform built for supporting various phases of marketing. They use Studio & Builder which is regarded as components is where they implement all the phases.
Online class on Salesforce marketing cloud covers all the essential components of Studio’s and Builder’s such as Email studio, content builder, Analytics builder, Web studio etc.
You can avail several certification’s on salesforce by the guidance of our trainers in reaching your desired professional career.
Depending on your choice of your Module, get the training from us with 24×7 support.
Contact us to learn more and dive into the in depth knowledge of Salesforce Marketing Cloud.
You can increase your employment possibilities by taking the Salesforce marketing cloud training offered by CloudFoundation. After finishing this course, you can pass a variety of Salesforce certification exams for the Marketing Cloud.
Delivering pertinent and customised journeys across a range of devices and channels is made possible by the Salesforce Marketing Cloud platform.
The essentials required for users to start leveraging their marketing operations using the Salesforce Marketing platform are covered in the SFMC Certification Course. Even if you have never used a marketing automation platform before, the major objective of the SFMC training course is to turn you become a competent Marketing Cloud specialist. The Salesforce Marketing Cloud courses are designed to equip users with the fundamental skills they need to design straightforward marketing campaigns using the Salesforce Marketing platform. Users will be able to successfully start running marketing campaigns with Email Studio after spending about 25 hours on it.

Features

✅Lifetime access ✅Lifetime video access
✅Real-time case studies ✅The project integrated into the Curriculum
✅24*7 Support from our team of administrators

1.Email Studio

• Overview
• Administration
•Subscribers
 Lists
 All Subscribers List
 Exclusion List
 Publication Lists
 Suppression Lists
• Data Extensions
• Create & Send an Email –Live Example
• Classic Content
•Types of Sends
•Send Logging
•A/B Testing
•Tracking
•Triggered Sends
•Overview
•Use-case and examples

2.Contact Builder

 Data Extensions
•All Contacts
•Data Sources
•Imports
•Data Designer
•Contact Deletion
•Best Practices

3.Content Builder

•Overview
•Emails
•Templates
•Content Blocks
•Code Snippet
•Best Practices

4.Mobile Studio

•Overview
•Mobile Connect
Overview
Administration
Import & Manage Contacts
Messages
•Mobile Push
Overview
Notifications
Analytics Builder
•Reports
StandardReports
Discover

Analytics Builder

 Reports

 StandardReports
 Discover

5.Automation Studio

•Overview
•Create and Schedule an Automation
•Automation Studio Activities
SQL Query Activity
SQL Queries – examples
Data Views& its usage
Send Email Activity
Import File Activity
File Transfer Activity
Script Activity
Filter Activity
Data Extract Activity
Wait Activity

6.Web Studio (Cloud Pages)

 Landing Pages
 Smart Capture Form
 Examples and use-cases

7.Journey Builder

•Overview
•Journey Creation – Live Example
•Journey Templates
•Journey Entry Sources
Data Extension
Audience
Salesforce Data Events
Events
•Journey Canvas Activities
Wait Activity
Send Email Activity
Decision Splits
Engagement Splits
Random Splits
Joins Activity
Update Contact Activity
Sales and Services Cloud Activities
Overview & examples
•Goals
•Journey Settings
•Journey Testing
•Journey History & Reports
•Administration
•Real Time scenarios and errors
•Best Practices

8.Marketing Cloud Connect

•Overview
•Installation steps
•Use Cases
Email sends
Journey Builder Integration
Journey Builder Salesforce Entry sources
Journey Builder Sales & Service cloud activities
Synchronized Data Sources
•Real Time scenarios and errors
•Troubleshooting
Capture API logs
Capture Salesforce Logs
•Best Practices

9.AMPSCRIPT

•Overview
•Live examples
•Real time Use cases
How to use Ampscript in Emails
How to use Ampscript in SMS & Push Messages
How to use Ampscript in Cloud Pages
•Commonly used functions

10.SSJS

•Overview
•Live examples
•How to use SSJS in Cloud Pages
•How to use SSJS in Automation Studio Script Activity
•Use cases

11.API

•SOAP API
Overview
WSDL and Endpoints
Live examples using SOAP UI tool
Real time Use cases
•REST API
Overview
API App creation
API endpoints
Live examples using POSTMAN tool
Real time Use cases

FAQ’s

❓ What is in Salesforce Marketing Cloud ?

✅ For marketers, Salesforce Marketing Cloud is a customer relationship management (CRM) platform that enables them to establish and oversee marketing connections and campaigns with clients.
Customer journey management, email, mobile, social media, site personalization, advertising, content production, content management, and data analysis are all connected into the Marketing Cloud.
Predictive analytics are a feature of the software that may be used to help decide which channel would be best for a particular message, for instance. Campaigns can be customised to clients’ behaviour and needs, demographics, and preferred communication channels with the aid of a component called Journey Builder.

❓ What is the difference between Salesforce and Marketing Cloud ?

✅ Salesforce Sales Cloud is designed to close sales and generate revenue, whereas Salesforce Marketing Cloud is meant to find leads and direct them toward your product or service.

❓ What is Marketing Cloud in SalesForce ?

✅ When it comes to marketing automation and customer engagement, Salesforce has a platform (or “Cloud”) called Salesforce Marketing Cloud (SFMC). It’s a software as a service platform that comes in four “base versions,” each with its own set of included features and a wide range of optional add-ons that can be purchased for a fee to expand its usefulness even further.

❓ Why Salesforce Marketing Cloud ?

✅ In order to better manage marketing campaigns that improve customer journeys, digital marketers should leverage Salesforce Marketing Cloud. Some examples are: Meeting the consumer where they are (e.g., email, mobile, web). Providing individualised suggestions, prompts, and savings. Immediately responding to consumer inquiries.

❓ How to learn SalesForce Marketing Cloud ?

✅ Learn the foundations required for users to start using their marketing operations through the Salesforce Marketing platform by enrolling in the course offered by CloudFoundation. The course is designed to provide users with the fundamental skills they need to use the Salesforce Marketing platform to develop straightforward marketing campaigns. It will take more than an hour to finish, and once done, customers will be able to successfully start using Email Studio to run marketing campaigns.

❓ What is Marketing Cloud SalesForce ?

✅ The most feature-rich product in its class, Salesforce Marketing Cloud is a highly praised automation platform. It provides amazing insights into client journeys and aids companies in providing connected, individualised, and 1:1 consumer experiences.

❓ How to Create Data Extension in Salesforce Marketing Cloud ?

✅ One of the most crucial things to understand about Marketing Cloud is creating Data Extensions. The fact that there are multiple ways to construct a Data Extension and add contacts to it might be confusing, and learning about them can be challenging. We’ll outline two methods for setting up a Data Extension: using Contact Builder or Email Studio. I’ll make note of these as we go forward, but there are slight variations between the two.

❓ What is Included in SalesForce Marketing Cloud ?

✅ The Marketing Cloud provides end-to-end tools for tracking and optimising every stage of a business’s relationship with its customers, from initial contact through post-sale follow-up.
Email, mobile, social media, website personalization, advertising, content production, content management, and data analysis are just few of the areas that are covered by the Marketing Cloud.

❓ How to use SalesForce Marketing Cloud ?

✅ Salesforce Marketing Cloud is a marketing platform with the ability to support many aspects of marketing, including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics, including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this utilising elements they refer to as “Studios” and “Builders:

❓ Is SalesForce Marketing Cloud a CRM ?

✅ Salesforce Marketing Cloud is a customer relationship management (CRM) platform that enables marketers to build and manage connections with customers as well as marketing campaigns.

❓ Is salesforce marketing cloud a good career ?

✅ Salesforce is a cutting-edge cloud-based customer relationship management (CRM) solution that connects businesses and customers via a single platform. Since its introduction in 1999, it has progressively risen to the top of the CRM software industry by providing products that can be adjusted to changing business requirements. A wide variety of products and solutions are included in the Salesforce suite to aid businesses in connecting with their consumers. This list of goods includes Salesforce Marketing Cloud.

❓ What is Journey Builder in SalesForce Marketing Cloud ?

✅ With the use of Journey Builder, marketers may tailor interactions throughout those stages based on the requirements, wants, and preferences of their target audience as well as their demographics and real-time feedback from their activities. Event-driven triggers are used by Journey Builder to react to clients or potential clients in the right way.

❓ Is coding required for Salesforce Marketing Cloud?

✅ As a Salesforce Marketing representative or manager, you may more successfully build and execute marketing strategies, engage clients on channels of their choosing, conduct email campaigns, communicate, and provide reports. Without using code or contacting the IT staff.

❓ What skills do you need for Salesforce Marketing Cloud?

✅ Basic Knowledge of Salesforce.

❓ What are the Benefits of SalesForce Marketing Cloud?

✅ Excellent for planning a one-of-a-kind customer experience. A clear understanding of the target audience. Impactful insights from analysing large amounts of data. Providing only the highest quality advertising strategies. Powerful data management; access to a wide variety of integration options; the availability of useful third-party software.

❓ Which language is used in Salesforce Marketing Cloud?

✅ The exclusive scripting language used by Marketing Cloud is called AMP script, and it can be used to create push, SMS, and landing page messages. AMP script is capable of handling a range of tasks, from straightforward customisation to transporting enormous volumes of data.

 

 

 

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