• Overview
• Administration
•Subscribers
 Lists
 All Subscribers List
 Exclusion List
 Publication Lists
 Suppression Lists
• Data Extensions
• Create & Send an Email –Live Example
• Classic Content
•Types of Sends
•Send Logging
•A/B Testing
•Tracking
•Triggered Sends
•Overview
•Use-case and examples

 Data Extensions
•All Contacts
•Data Sources
•Imports
•Data Designer
•Contact Deletion
•Best Practices

•Overview
•Emails
•Templates
•Content Blocks
•Code Snippet
•Best Practices

•Overview
•Mobile Connect
Overview
Administration
Import & Manage Contacts
Messages
•Mobile Push
Overview
Notifications
Analytics Builder
•Reports
StandardReports
Discover

 Reports

 StandardReports
 Discover

•Overview
•Create and Schedule an Automation
•Automation Studio Activities
SQL Query Activity
SQL Queries – examples
Data Views& its usage
Send Email Activity
Import File Activity
File Transfer Activity
Script Activity
Filter Activity
Data Extract Activity
Wait Activity

 Landing Pages
 Smart Capture Form
 Examples and use-cases

•Overview
•Journey Creation – Live Example
•Journey Templates
•Journey Entry Sources
Data Extension
Audience
Salesforce Data Events
Events
•Journey Canvas Activities
Wait Activity
Send Email Activity
Decision Splits
Engagement Splits
Random Splits
Joins Activity
Update Contact Activity
Sales and Services Cloud Activities
Overview & examples
•Goals
•Journey Settings
•Journey Testing
•Journey History & Reports
•Administration
•Real Time scenarios and errors
•Best Practices

•Overview
•Installation steps
•Use Cases
Email sends
Journey Builder Integration
Journey Builder Salesforce Entry sources
Journey Builder Sales & Service cloud activities
Synchronized Data Sources
•Real Time scenarios and errors
•Troubleshooting
Capture API logs
Capture Salesforce Logs
•Best Practices

•Overview
•Live examples
•Real time Use cases
How to use Ampscript in Emails
How to use Ampscript in SMS & Push Messages
How to use Ampscript in Cloud Pages
•Commonly used functions

•Overview
•Live examples
•How to use SSJS in Cloud Pages
•How to use SSJS in Automation Studio Script Activity
•Use cases

•SOAP API
Overview
WSDL and Endpoints
Live examples using SOAP UI tool
Real time Use cases
•REST API
Overview
API App creation
API endpoints
Live examples using POSTMAN tool
Real time Use cases

• 1.1 Lead-to-Cash Process
• 1.2 Architecture Background

• 1 Installation Best Practice
• 2 Upgrade/Patch Installation Best Practice
• 3 Package Configuration
• 4 Post Installation-> Page Layout and Button Configurations

• 1 Lead Creation & Conversion
• 2 Account Creation
• 3 Account Creation
• 4 Contact Creation
• 5 Opportunity Creation

• 1 Standalone products
• 2 Product Bundle Settings
• 3 Features for a Bundle
• 4 Product Options for a Bundle
• 5 Option Constraints for a Bundle
• 6 Configuration Attributes for a Bundle

• 1 Nested Bundles
• 2 Dynamic Bundle
• 3 Asset Conversion Method
• 4 Option Selection Layout
• 5 Code Configuration Pattern
• 6 Optional Products
• 7 Syncing Behavior with Opportunity

• 1 Selection Product Rules and Using Lookup Queries
• 2 Validation Product Rule
• 3 Alert Product Rule
• 4 Filter Product Rule

• 1 Custom Actions

• Guided Selling

• 1 Original Price
• 2 List Price
• 3 Option Price
• 4 Special Price
• 5 Regular Price
• 6 Customer Price
• 7 Partner Price
• 8 Distributor Price

• 1 Discount Schedule 1. Slab Discount 2. Range Discount 3. Different places to apply discount schedule 4. Override Discount Schedule
• 2 Option Discount
• 3 Additional Quote Line Discounts 1. Percent 2. Amount 3. Unit Override 4. Total Override
• 4 Additional Quote Discounts
• 5 Group Level Discount
• 6 Tier based Discount
• 7 Discount by Package
• 8 Partner Discount
• 9 Distributor Discount
• 10 Contractual Discount

• 1 List
• 2 Cost
• 3 Percent of Total
• 4 Block

• 1 Price Rule Creation
• 2 Look Up Object and how it is used using Pricing Rule

• 1 Quote Template Basics
• 2 Advance Quote Templates
• 3 Translation
• 4 Additional Document
• 5 Template Content
• 6 Sections
• 7 Translation

• Contracts

• Explain the factors that influence sales metrics, KPIs and business challenges
• Explain common sales processes and key considerations

• Given a scenario, determine how to facilitate a successful consulting engagement (plan, gather requirements, design, build, test, and document)
• Given a scenario, determine appropriate sales deployment considerations
• Given a scenario, measure the success of a Sales Cloud implementation project

• Given a set of requirements, design an end-to-end sales process from lead to opportunity to quote to close to order
• Given a scenario, analyze customer requirements to determine an appropriate solution design considering capabilities, limitations, and design trade-offs
• Given a scenario, identify an appropriate approach when designing the lead conversion process
• Describe the implementation considerations when designing a sales process
• Given a scenario, determine when it is appropriate to include custom application development or a third-party application
• Describe the appropriate uses cases for Account and Opportunity Teams and the effect on sales roles, visibility, access, and reporting
• Explain the capabilities and use cases for territory management
• Explain the capabilities, use cases and design considerations when implementing Orders
• Explain the capabilities, use cases and design considerations of Salesforce1 Mobile App pertinent to the sales process

• Explain how marketing capabilities support the sales process
• Given a scenario, recommend appropriate methods for lead scoring and criteria for lead qualification
• Explain the best practices for managing lead data quality

• Identify use cases and design considerations for social accounts and contacts
• Explain how the ownership of account and contact records drive visibility of related sales information such as opportunities, activities, etc
• Explain the various methods for establishing relationships between accounts and contacts
• Explain the impact of having an account hierarchy
• Explain the methods for populating and maintaining account and contact data using data enrichment tools
• Explain the use cases and implications for implementing person accounts

• Given a set of requirements, determine how to support different sales process scenarios
• Given a scenario, determine the relationships between sales stages, forecast and pipeline
• Describe the relationships between opportunities to assets, product line items and schedules, price books, quotes, contracts, campaigns, etc
• Given a set of requirements, determine the appropriate forecasting solution
• Describe the impact of multi-currency on opportunities

• Given a scenario, determine the key features that help to enable and measure sales productivity and adoption
• Identify use cases and considerations for using email and productivity tools
• Given a scenario, identify the appropriate mobile solution to improve sales productivity
• Describe how Chatter enables collaboration in the sales process
• Explain the use cases and best practices for using Content vs. Chatter Files in the sales process.
• Explain the capabilities and use cases of work.com pertinent to sales productivity

• Explain the use cases for Communities and sites in the sales process
• Identify the impact of enabling Communities

• Given a set of desired metrics, determine the appropriate report, dashboard or analytic snapshot solution
• Describe the implementation considerations of multi-currency on reports and dashboards

• Explain the use cases and considerations for integrations common to Sales Cloud implementations
• Explain the use cases and considerations for data migration in Sales Cloud
• Given a scenario, analyze the implications and design considerations of large data and transaction volumes

• Visitors
• Prospect Records
• Prospects Creation
• Importing Prospects
• List Management

• Dashboard Overview
• Pardot Connectors
• Page Actions
• Custom Fields
• User Management
• Recycle Bin

• Creating a Pardot Campaign
• Pardot Campaigns vs. Salesforce Campaigns

• Lead Generation
• Form Creation

• Automation Rules
• Dynamic Lists
• Completion Actions
• Segmentation Rules

• Lead Qualification
• Scoring Rules

• Permission-based Marketing
• Email Templates
• Deliverability

• Lead Nurturing
• Creating an Engagement Program

• Layout Templates
• Creating a Landing Page

• Social Posting
• Custom Redirects

• Pardot and Salesforce Relationship
• Object Syncing
• Salesforce Connector
• Mapping Fields
• Field Syncing

• Introduction to Lightning Experience
• Lightning Component Framework
• Introduction to aura framework

• Enabling and Disabling of Lightning Experience for your organization
• Migrating from Classic to Lightning Experience Vice-Versa

• What is Domain Management?
• Creating Custom Domain for the organization
• Configuring Custom Domain
• Configuring Authentication Setting for your Domain

• Lightning Inspector
• Installing Lightning Inspector Extension
• Enabling of Debug mode in Lightning Components

• What is Static Resource?
• Steps for Creating Static Resource
• Stylesheet Creation using Static Resource

• Using Lightning Component for embedding Static Resource
• CSS
• What is CSS?
• Types of CSS

• Creating Namespace for your organization

• Creation of Lightning Resource using Console
• Lightning Application
• Lightning Component
• Lightning Interface
• Lightning Event

• Steps for creating Lightning Component
• Component
• CSS Styles
• Controller
• Design
• Documentation
• Re-render
• Helper
• SVG File

• Local IDs
• Global IDs

• Value Providers
• Global Providers
• Global ID
• $Browser
• $Label
• $Locale
• $Resource

• What are Custom Labels?
• Steps for Creating Custom Labels
• Getting Label in JavaScript
• Setting Label using Parent Attributes

• Creating Component Documentation

• Designing in lightning Experience

• Steps for creating Lightning Application
• Application
• Controller
• Helper
• Style
• Documentation
• Renderer
• SVG
• Adding of SVG resource to Component Bundle
• Adding Lightning Component to application
• Tabs and App Launcher
• Adding of lightning components to a custom tab(lightning tab)
• Adding of the lightning page to a custom tab(lightning page tab)
• Adding lightning components to an app launcher

• What is Salesforce1?
• Installing of Salesforce1 Simulator
• Adding of Custom Tabs to Salesforce1

• Lightning Pages
• Lightning App Builder
• Adding Lightning Components to Lightning Page

• Displaying of Lightning Application in Visual force Page

• What is the Event?
• Creating Custom Component Event
• Registering an Event
• Handling Component Event

• Insertion of data into an object
• Retrieving Data from a particular object

• Input Components
• Output Components
• Lightning Components
• Force Components
• Lightning Interface
• SOQL & SOSL