Salesforce Marketing Cloud Interview Questions

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Here are the Salesforce Marketing Cloud Interview Questions and Answers.

  1. What is Salesforce Marketing Cloud?

Answer: – Salesforce Marketing Cloud is a Salesforce platform that is used in the area of marketing automation and customer engagement. It is based on a SaaS platform designed with four base versions. Each one has different levels of functionality and multiple additional at-cost components that further increase the functionality.

  1. What are the benefits of Salesforce Marketing Cloud?

Answer: – The Salesforce Marketing Cloud has the following benefits:

  • Data Management
  • Integration Capabilities
  • Third-Party Applications
  • Application of Artificial Intelligence
  1. What are the capabilities you can do with Salesforce Marketing Cloud?

Answer: – Salesforce Marketing Cloud is a feature-rich platform that has capabilities across the marketing domain.

  • Customer engagement in real-time
  • Email and marketing automation
  • Social media engagement, listening, and advertising
  • Mobile messaging and push notifications
  • Customer marketing analytics
  1. What are the Dynamic Components in Salesforce Marketing Cloud (SFMC)?

Answer: Salesforce Marketing cloud possesses some compelling components that make customized experiences for email recipients as well as a further increase in engagement.

  • Dynamic content – This feature includes making customized email material and topic lines based upon an individual’s features and connected records and guidelines used to all of them. The email content will occupy based upon the message recipient, providing a customized adventure without crafting numerous models of a singular email.
  • Dynamic delivering profiles – This enables developing custom sending out handles for an email; a popular use situation is actually building one email and possessing the sender vary based on the salesman that has the relationship and the notification recipient.
  1. What are the different products available in Salesforce Marketing Cloud (SFMC)?

Answer: – Below are the products that are available in Salesforce Marketing Cloud:

  • Mobile Studio
  • Data Studio
  • Interaction Studio
  • Social Studio
  • Email Studio
  • Advertising Studio
  1. What is the difference between Contacts and Subscribers?

Answer: – Contacts are the details of an individual or firm held in the database of Salesforce Marketing Cloud. They will also obtain the notifications via any of the networks of the cloud. Subscribers belong to Contacts that are actually stored in the Email Studio. These contacts have chosen to get messages and their own channels like Email, SMS, push, etc.

  1. What are the different lists available for Subscription?

Answer: – Following are the different lists available for Subscription:

  • All Subscriber List
  • Publication List
  • Suppression List
  • Exclusion List
  1. How does Salesforce marketing cloud manage B2B or B2C?

Answer: – The Salesforce marketing cloud takes care of B2C and also B2B through using effective digital advertising platforms for consumers or even businesses to personalize every channel, calculate every campaign behavior, and merge all the information and data resources.

  1. What is a social studio?

Answer: – Social studio aids companies release, listen and know their customers by means of numerous social networks systems like Facebook, Twitter, Instagram, etc.

  1. What is an advertising studio?

Answer: – The advertising studio assists the team in getting the individual user data and showing our Ads depending on their criteria. The Advertising studio combines Ads with sales, services, and also marketing.

  1. Explain A/B Testing?

Answer: – The A/B Testing is a market testing strategy through which you deliver pair of models of your Marketing Cloud Email Studio communication to examine the target audience from your customer checklist.

  1. What is the use of interaction Studio?

Answer: – Organizations use interactions studios to analyze, handle and keep track of the customer experiences with the support of real-time communication management. The Interaction studio supports us to get the purchaser’s important interaction at the right moment.

  1. Name different Salesforce Community cloud licenses?

Answer: – There are three different Salesforce Community cloud licenses:

  1. Customer community plus
  2. Customer community
  3. Partner community

    14.List out the various content blocks you can find in Marketing cloud’s builder?

Answer: – There are six different content blocks you can find in marketing cloud’s content builder:

  1. Dynamic content blocks
  2. Image
  3. Button
  4. Text
  5. HTML
  6. Freeform15.What are the various email sending options within Salesforce Marketing Cloud (SFMC)?

Answer: – There are three Email sending options within SFMC:

  1. Single Email send
  2. User-initiated send
  3. Triggered Email send16.What are the activities in the Automation studio?

Answer: – There are four essential activities that are available in automation studio:

  1. Wait Activity
  2. Send Email Activity
  3. Data Extract Activity
  4. SQL Query Activity17.What are the different actions performed by a social studio?

Answer: – The different actions that are performed by a social studio are as follows:

  • Social studio helps us listen and find out the customer’s views and what they want to say about the product.
  • We can easily design and create content for various social media platforms.
  • We can constantly monitor social media marketing.
  1. What is the use of Pardot?

Answer: – Pardot provides the whole B2B marketing automation resource tools suite to build effective relationships, develop additional pipelines, enrich business, and increase leads.

  1. What are the important exercises performed using email studio?

Answer: – The important exercises performed by the email studio are as follows:

  1. Building of salutary emails: The email studio will allow us with a drag and drop option, individual templates, and customized scripting language with which the organization can create delightful emails.
  2. Automate messages: The email studio assists in setting up the shipping time, allowing us to deliver the email for the clients at a set time despite where we are actually.
  3. Targeting of your audience: The email studio assists us in targeting only the interested audience in our products or services.20.What is Dynamic mail?

Answer: – Dynamic mail enables us to do many activities in Gmail. It allows the users to do multiple functions in the same tab and do any required actions.

  1. List out the various data sources for Journey Builder?

Answer: – There are five different data sources for Journey Builder:

  1. API
  2. Data Extension
  3. Events
  4. Salesforce Data
  5. Lists22.What are the ways to select a winner in A/B Testing?

Answer: – There are two ways to select a winner in A/B Testing:

  1. Highest unique CTR.
  2. Highest unique open rate.23.How is Dynamic email useful to marketing people?

Answer: – Dynamic email content is a customized part of a mass message that needs to be converted based on the subscriber’s behavior or data. A number of its own advantages are that it saves time. You can send segmented relevant fractional content, prevent trouble updating email listing located on the picked information, and help make different email templates for a different audience.

  1. What are the different activities of Journey Builder?

Answer: – The four different activities of Journey Builder are:

  1. Journey builders are going to align the information and messages over advertising and marketing networks.
  2. Journey builders will give detail of the journey of clients.
  3. They help us to look into distributed advertising or marketing.
  4. Journey builders can swiftly learn and adapt according to the changes required.25.What are the different actions performed by Data Studio?

Answer: – The actions that are performed by data studio are as follows:

  • Data studio will protect and also handle the information.
  • We can easily figure out the targeted audience by using it in the data studio.
  • Data studio assists the organizations in strengthening income.
  1. Can customers re-enter a journey?

Answer: – In Journey settings, you can choose from the three options available when contact can enter a journey:

  • No re-entry
  • Re-entry anytime
  • Re-entry after exiting
  1. Is it possible to delete a user in the Salesforce Marketing Cloud?

Answer: – No, we cannot delete a user in Salesforce, but we can freeze them to get deactivated.

  1. What Data Integration options are available in Salesforce Marketing Cloud (SFMC)?

Answer: – To import and export data from SFMC, you have four options:

  • FTP
  • API
  • CloudPages
  • Manual Import
  1. Explain about profiles in Salesforce Marketing Cloud?

Answer: – The SFMC has profiles used to choose the permissions in the app and give them to a particular group of users.

Some profiles are created by default by Salesforce. Also, the additional profiles can be personalized.

  1. Is there a possibility for a customer to come back into a journey?

Answer: – It depends on the journey of the customer that is personalized in the Journey settings. There could be a possibility that it can set as allowing customers to come back to the journeys at any time or re-enter after exiting. It can also be set as not to allow the customer to enter the journey.

Conclusion: –

I assume the above interview questions are helpful for you.

If you are looking for online training for Salesforce, then I would suggest CloudFoundation as they provide the best Salesforce online training.

All the Best & Good Luck.

Thank You.




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