Adobe Analytics Certification

Bonjour!

I hope you are all doing good with your career.

If you’ve already read my previous blog regarding Adobe Analytics, and if you’re on the verge of taking certification for this technology. Then you’re at the right place.

Not to be delayed, let’s get with the Adobe Analytics certification blog.

• What is meant by Adobe Analytics?

The Adobe Experience Cloud includes Adobe Analytics. This collection of products enables marketers to use comprehensive segmentation and real-time data across various marketing channels.

Adobe Analytics is a core offering included in the Adobe Cloud suite. Several features are accessible in Adobe Analytics as a set of products.

• Is certification must necessary?

Yes, of course!

Even if you have a firm grasp on the technology, holding a certification shows employers and professional experts that you are capable and serious about your career. It also assists you in finding a good job, stable growth, and long-term employment opportunities.

It would be great if you were well prepared to be a certified learner for the exam.

Let’s get into the details of Adobe Analytics certification.

• List out the certificates provided by Adobe Analytics.

This technology provides two types of certifications. Which are as follows:

• Adobe analytics developer
• Adobe analytics business Practitioner.

Allow me to explain the certificates in detail so that this can help you further.

Adobe analytics developer:

The candidates who are seeking to become certified adobe analytics developers should be familiar with the following aspects:

• The candidate must know about Front-end web development (e.g., HTML, CSS, jQuery Selector, basic RegEx JavaScript)
• 1–2 years of experience implementing and managing Adobe Analytics
• Analytics reporting experience of at least six months
• Knowledge of mobile SDKs and their associated characteristics
• Knowledge of Q/A testing methods and equipment
• 6+ months experience with tag management systems, including performance implications Understands Adobe (Experience Platform) Launch and moving DTM to Launch (Adobe DTM or Launch)
• Ability to create a data model (data layer) and give a unified approach

Adobe analytics business Practitioner:

The candidates who are seeking to become certified adobe analytics developers should be familiar with the following aspects:

• Having experience of 2 years in digital analytics, a marketing background or comes from a marketing role and detailed knowledge of digital analytics dimensions and metrics
• Capable of translating business needs into measurements or KPIs, developing and interpreting reports, explaining outcomes, and offering a plan of action based on report analysis
• Assists clients in determining how to abstract/pull the information they require and whether it is contextually relevant.
• From a functional standpoint, the candidate needs to be capable enough of recognizing how the technology runs and how a client implements it (e.g., where the data exist, how it can be composed, and how it is traced).
• It will be easier if you have at least one year of hands-on experience with Adobe Analytics.
• A basic understanding of how digital analytics filters and structures data.
• The candidate must be familiar with Adobe Analytics’ connection with other Adobe products.
• Format of Certification Exam:

Analytics Business Practitioner Exam

• The Adobe Analytics Business Practitioner exam is available in the English language.
• The count of questions asked in the exam is 69.
• The time allotted for the exam is 120 minutes.
• The questions are asked in multiple-choice and multiple select based.
• The exam is conducted in online mode (where you need to switch on the cameras) or test center proctored(offline).
• The candidate needs to score 550 marks to get passed the exam.

Analytics Developer Exam:

• The Adobe Analytics Developer exam is available in the English language.
• The count of questions asked in the exam is 60.
• The time allotted for the exam is 120 minutes.
• The questions are asked in multiple-choice and multiple select based.
• The exam is conducted in online mode (where you need to switch on the cameras) or test center proctored(offline).
• The candidate needs to score 550 marks to get passed the exam.
• Want to know how many modes of training are available for this technology?

On the other hand, training can significantly improve your knowledge and skills with Adobe Analytics. It is significant to note that training alone will not provide you with the necessary knowledge and skills to pass the exam. Successful on-the-job training is essential for providing you with the crucial ability to pass the exam.

There are two modes of training available for this technology:

• Self-paced training: you’ll get pre-recorded videos, pdfs, and saved offline videos that you may access for the rest of your life and study on your own.
• Instructor-led live training: You will interact with the best trainers via online mode, where you will be able to solve all of your questions and save time that you can use to learn and get practical experience.

• What are the methods of preparation for the certification exam?

Before taking the exam, one should be thoroughly prepared. To provide the best service, you must be well-versed in all aspects of technology. There are many ways to access this technology like online, websites, pdfs, and enrolling in training providers.

I can recommend CloudFoundation, the industry’s leading training provider for this technology. You will be able to access the daily recordings for the rest of your life, saving time and gaining hands-on practical knowledge.

• Before I wrap up, I’d like to restate that

Analytics’ primary goal is to give a comprehensive solution for understanding web behavioral info. It is an enterprise solution (i.e., features, SLAs, access control, and prices) that allows you to collect, store, process, and visualize data in easy-to-manage and straightforwardly.

It allows you to quickly analyze, draw conclusions about your present performance, and draw data-supported decisions. It is now probable to control powerful capabilities like Report Builder,  Analysis Workspace, Reports & Analytics, and Ad Hoc Analysis when using Adobe Analytics.

For the training, you can reach CloudFoundation through their website as it is an e-learning platform you can access anywhere.

I hope I have provided you with the necessary information in this  Adobe Analytics Certification blog.

All the best!