[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>
Datorama<\/strong><\/a> simplifies data structuring for more precise categorisation and deeper insights.<\/p>\nData models enable us to organise information efficiently and effectively, but understanding the distinction between measurements and dimensions in Datorama is crucial.<\/p>\nOnce you grasp these concepts, they’ll stay with you.<\/p>\n<\/span>Datorama and Entity Relationships<\/strong><\/span><\/h2>\nHave you ever attempted to map data?<\/p>\nWhen verifying relationships is crucial for successfully mapping it.\n<\/video>\nDatorama entity mapping<\/strong><\/a> facilitates seamless integration and harmonisation across datasets by understanding names, attributes, dates and variables as key parts.<\/p>\nDatorama makes relationship verification effortless, making campaign tracking more intuitive and seamless.<\/p>\n<\/span>The Role of Placements in Datorama<\/strong><\/span><\/h2>\nLocation is at the core of advertising campaigns.<\/p>\nDatorama makes tracking banner ads or media buys easier across publisher sites, such as The New York Times and Facebook, by organising placements into media buys that simplify tracking and analysis.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Ad Scheduling and Optimisation in Datorama<\/strong><\/span><\/h2>\nHave you seen ads appearing and disappearing across websites?<\/p>\nAd shuffling is also at work here. Datorama enables precise scheduling, allowing campaigns to appear at optimal times for maximum campaign exposure and audience reach.<\/p>\nUtilising Datorama, advertisers can rotate placements so fresh creative content reaches its audiences efficiently.<\/p>\n<\/span>Datorama and Publisher Sites<\/strong><\/span><\/h2>\nPublisher sites provide advertising inventory, and Datorama ensures these spaces are used efficiently by tracking media buys across CNN to the BBC.<\/p>\n<\/p>\nUtilising Datorama simplifies inventory management, allowing creatives the visibility they deserve.<\/p>\n<\/span>Exploring Rich Ads with Datorama<\/strong><\/span><\/h2>\nRich ads offer engaging experiences through GIFS, videos and interactive elements.<\/p>\nDatorama facilitates tracking rich ads to optimise campaign performance.<\/p>\nWhether it’s a short video or a creative that drives audience engagement through placements, Datorama ensures its placements do just that.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Datorama Data Models in Action<\/strong><\/span><\/h2>\nAt its core, Datorama provides an organised framework for managing data from multiple sources, seamlessly combining search, social, and display data sources.<\/p>\nDatorama maps relationships between digital and non-digital assets to maintain consistent and actionable records across your entire enterprise.<\/p>\n<\/span>Scaling with Datorama<\/strong><\/span><\/h2>\nAs campaigns evolve, Datorama provides advertisers with the flexibility and accuracy needed to scale data slicing with them.<\/p>\nBy understanding the relationships among their data points and optimising strategies accordingly, users can optimise their strategy.<\/p>\n<\/p>\nDatorama makes accurate slicing effortless, ensuring long-term campaign success.<\/p>\n<\/span>Understanding Granularity in Datorama<\/strong><\/span><\/h2>\nOne of the key challenges of working with Datorama is identifying its lowest level of granularity within any dataset.<\/p>\nIt is truly fascinating how such an element often serves as the keystone, connecting all other pieces.<\/p>\nThis level of detail not only preserves relationships within a dataset but also establishes connections with external datasets.<\/p>\nConsider Datorama for gathering data from five separate sources.<\/p>\nWithout proper aggregation, these sources would act like isolated silos, making it impossible to gain meaningful insights or build optimised dashboards.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Data Attribution Made Easy with Datorama<\/strong><\/span><\/h2>\nDatorama simplifies data attribution by consolidating multiple sources into a single data model.<\/p>\nAttribution extends beyond simply combining datasets.<\/p>\nIt involves assigning credit for every component involved in the process.<\/p>\nDatorama ensures precision by allocating every impression, click, and bounce rate precisely, for easier analysis and clarity in reporting.\n<\/video>\nDatorama’s Attribution capabilities enable users to track viewability or performance metrics for actionable insights effortlessly.<\/p>\n<\/span>The Cumbersome Process of Data Unification in Datorama<\/strong><\/span><\/h2>\nDatorama provides tools<\/strong><\/a> that make data processing fast, accurate, and efficient, from unifying disparate datasets into a single central data store to checking quality metrics, such as duplicate records, to ensure consistency across sources.<\/p>\nDatorama helps businesses gain holistic insights by centrally unifying data sources across various systems into a single, unified view, facilitating informed decision-making and ensuring that all data can be evaluated equally across multiple dimensions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#0095f2″ background_color_gradient_end=”#7dbed8″ background_color_gradient_direction=”92deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”73%|62%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/SS_436-_Converted_-1.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”114%|112%” transform_scale_linked=”off” transform_translate=”25px|-4px” transform_translate_linked=”off” width=”98.1%” custom_margin=”|7px|||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”21px” header_letter_spacing=”-1px” header_line_height=”2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Training<\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Explore Course Content” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Mapping Relationships with Datorama\u2019s Data Model<\/strong><\/span><\/h2>\nThe Datorama data model enables us to organise datasets into relationships for analysis.<\/p>\nBy merging various sources and formats into a single schema that simplifies the analysis process.<\/p>\nSurprisingly, nearly 60% of data-related tasks involve cleaning or organising existing information.<\/p>\nDatorama makes this task more manageable by offering a practical framework for mapping relationships and unifying data.<\/p>\n<\/p>\n<\/span>Unifying Fragmented Data in Datorama<\/strong><\/span><\/h2>\nData sources come in all forms and structures, each offering specific metrics.<\/p>\nFor instance, Facebook ads often focus on reach and photo views, while Twitter advertisements emphasise retweets and likes as their primary objectives.<\/p>\nDatorama recognises common denominators, such as campaign names and dates, to unify fragmented data sets seamlessly, creating a coherent view where metrics from multiple platforms coexist harmoniously.<\/p>\nDatorama enables the simultaneous analysis of reach, likes, revenue, and conversions across campaigns, providing an in-depth view of success.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Standardisation and Aggregation in Datorama<\/strong><\/span><\/h2>\nStandardisation is an integral element in Datorama’s methodology.<\/p>\nThis step unifies disparate elements, such as campaign names across sources, for greater consistency. Once standardised, the data is aggregated for comprehensive analyses.<\/p>\nAggregated data unlocks powerful insights. For businesses of any kind looking to analyse campaign results or optimise dashboards, Datorama makes data collection seamless, an essential tool in their business arsenal.<\/p>\n<\/span>Understanding Datorama Dimensions<\/strong><\/span><\/h2>\nExperience with data<\/strong><\/a> has shown me that numbers don’t always tell the whole picture.<\/p>\n<\/p>\nWith measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\nImagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\nNot really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\nYou can identify trends, identify sources and analyse performance more closely.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Why Dimensions Matter in Datorama<\/strong><\/span><\/h2>\nDatorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\nIf you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\nAdd your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\nA single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\nYour data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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Data models enable us to organise information efficiently and effectively, but understanding the distinction between measurements and dimensions in Datorama is crucial.<\/p>\n
Once you grasp these concepts, they’ll stay with you.<\/p>\n
Have you ever attempted to map data?<\/p>\n
When verifying relationships is crucial for successfully mapping it.\n<\/video>\nDatorama entity mapping<\/strong><\/a> facilitates seamless integration and harmonisation across datasets by understanding names, attributes, dates and variables as key parts.<\/p>\nDatorama makes relationship verification effortless, making campaign tracking more intuitive and seamless.<\/p>\n<\/span>The Role of Placements in Datorama<\/strong><\/span><\/h2>\nLocation is at the core of advertising campaigns.<\/p>\nDatorama makes tracking banner ads or media buys easier across publisher sites, such as The New York Times and Facebook, by organising placements into media buys that simplify tracking and analysis.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Ad Scheduling and Optimisation in Datorama<\/strong><\/span><\/h2>\nHave you seen ads appearing and disappearing across websites?<\/p>\nAd shuffling is also at work here. Datorama enables precise scheduling, allowing campaigns to appear at optimal times for maximum campaign exposure and audience reach.<\/p>\nUtilising Datorama, advertisers can rotate placements so fresh creative content reaches its audiences efficiently.<\/p>\n<\/span>Datorama and Publisher Sites<\/strong><\/span><\/h2>\nPublisher sites provide advertising inventory, and Datorama ensures these spaces are used efficiently by tracking media buys across CNN to the BBC.<\/p>\n<\/p>\nUtilising Datorama simplifies inventory management, allowing creatives the visibility they deserve.<\/p>\n<\/span>Exploring Rich Ads with Datorama<\/strong><\/span><\/h2>\nRich ads offer engaging experiences through GIFS, videos and interactive elements.<\/p>\nDatorama facilitates tracking rich ads to optimise campaign performance.<\/p>\nWhether it’s a short video or a creative that drives audience engagement through placements, Datorama ensures its placements do just that.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Datorama Data Models in Action<\/strong><\/span><\/h2>\nAt its core, Datorama provides an organised framework for managing data from multiple sources, seamlessly combining search, social, and display data sources.<\/p>\nDatorama maps relationships between digital and non-digital assets to maintain consistent and actionable records across your entire enterprise.<\/p>\n<\/span>Scaling with Datorama<\/strong><\/span><\/h2>\nAs campaigns evolve, Datorama provides advertisers with the flexibility and accuracy needed to scale data slicing with them.<\/p>\nBy understanding the relationships among their data points and optimising strategies accordingly, users can optimise their strategy.<\/p>\n<\/p>\nDatorama makes accurate slicing effortless, ensuring long-term campaign success.<\/p>\n<\/span>Understanding Granularity in Datorama<\/strong><\/span><\/h2>\nOne of the key challenges of working with Datorama is identifying its lowest level of granularity within any dataset.<\/p>\nIt is truly fascinating how such an element often serves as the keystone, connecting all other pieces.<\/p>\nThis level of detail not only preserves relationships within a dataset but also establishes connections with external datasets.<\/p>\nConsider Datorama for gathering data from five separate sources.<\/p>\nWithout proper aggregation, these sources would act like isolated silos, making it impossible to gain meaningful insights or build optimised dashboards.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Data Attribution Made Easy with Datorama<\/strong><\/span><\/h2>\nDatorama simplifies data attribution by consolidating multiple sources into a single data model.<\/p>\nAttribution extends beyond simply combining datasets.<\/p>\nIt involves assigning credit for every component involved in the process.<\/p>\nDatorama ensures precision by allocating every impression, click, and bounce rate precisely, for easier analysis and clarity in reporting.\n<\/video>\nDatorama’s Attribution capabilities enable users to track viewability or performance metrics for actionable insights effortlessly.<\/p>\n<\/span>The Cumbersome Process of Data Unification in Datorama<\/strong><\/span><\/h2>\nDatorama provides tools<\/strong><\/a> that make data processing fast, accurate, and efficient, from unifying disparate datasets into a single central data store to checking quality metrics, such as duplicate records, to ensure consistency across sources.<\/p>\nDatorama helps businesses gain holistic insights by centrally unifying data sources across various systems into a single, unified view, facilitating informed decision-making and ensuring that all data can be evaluated equally across multiple dimensions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#0095f2″ background_color_gradient_end=”#7dbed8″ background_color_gradient_direction=”92deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”73%|62%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/SS_436-_Converted_-1.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”114%|112%” transform_scale_linked=”off” transform_translate=”25px|-4px” transform_translate_linked=”off” width=”98.1%” custom_margin=”|7px|||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”21px” header_letter_spacing=”-1px” header_line_height=”2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Training<\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Explore Course Content” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Mapping Relationships with Datorama\u2019s Data Model<\/strong><\/span><\/h2>\nThe Datorama data model enables us to organise datasets into relationships for analysis.<\/p>\nBy merging various sources and formats into a single schema that simplifies the analysis process.<\/p>\nSurprisingly, nearly 60% of data-related tasks involve cleaning or organising existing information.<\/p>\nDatorama makes this task more manageable by offering a practical framework for mapping relationships and unifying data.<\/p>\n<\/p>\n<\/span>Unifying Fragmented Data in Datorama<\/strong><\/span><\/h2>\nData sources come in all forms and structures, each offering specific metrics.<\/p>\nFor instance, Facebook ads often focus on reach and photo views, while Twitter advertisements emphasise retweets and likes as their primary objectives.<\/p>\nDatorama recognises common denominators, such as campaign names and dates, to unify fragmented data sets seamlessly, creating a coherent view where metrics from multiple platforms coexist harmoniously.<\/p>\nDatorama enables the simultaneous analysis of reach, likes, revenue, and conversions across campaigns, providing an in-depth view of success.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Standardisation and Aggregation in Datorama<\/strong><\/span><\/h2>\nStandardisation is an integral element in Datorama’s methodology.<\/p>\nThis step unifies disparate elements, such as campaign names across sources, for greater consistency. Once standardised, the data is aggregated for comprehensive analyses.<\/p>\nAggregated data unlocks powerful insights. For businesses of any kind looking to analyse campaign results or optimise dashboards, Datorama makes data collection seamless, an essential tool in their business arsenal.<\/p>\n<\/span>Understanding Datorama Dimensions<\/strong><\/span><\/h2>\nExperience with data<\/strong><\/a> has shown me that numbers don’t always tell the whole picture.<\/p>\n<\/p>\nWith measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\nImagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\nNot really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\nYou can identify trends, identify sources and analyse performance more closely.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Why Dimensions Matter in Datorama<\/strong><\/span><\/h2>\nDatorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\nIf you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\nAdd your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\nA single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\nYour data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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Datorama makes relationship verification effortless, making campaign tracking more intuitive and seamless.<\/p>\n
Location is at the core of advertising campaigns.<\/p>\n
Datorama makes tracking banner ads or media buys easier across publisher sites, such as The New York Times and Facebook, by organising placements into media buys that simplify tracking and analysis.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
Have you seen ads appearing and disappearing across websites?<\/p>\n
Ad shuffling is also at work here. Datorama enables precise scheduling, allowing campaigns to appear at optimal times for maximum campaign exposure and audience reach.<\/p>\n
Utilising Datorama, advertisers can rotate placements so fresh creative content reaches its audiences efficiently.<\/p>\n
Publisher sites provide advertising inventory, and Datorama ensures these spaces are used efficiently by tracking media buys across CNN to the BBC.<\/p>\n
<\/p>\n
Utilising Datorama simplifies inventory management, allowing creatives the visibility they deserve.<\/p>\n
Rich ads offer engaging experiences through GIFS, videos and interactive elements.<\/p>\n
Datorama facilitates tracking rich ads to optimise campaign performance.<\/p>\n
Whether it’s a short video or a creative that drives audience engagement through placements, Datorama ensures its placements do just that.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
At its core, Datorama provides an organised framework for managing data from multiple sources, seamlessly combining search, social, and display data sources.<\/p>\n
Datorama maps relationships between digital and non-digital assets to maintain consistent and actionable records across your entire enterprise.<\/p>\n
As campaigns evolve, Datorama provides advertisers with the flexibility and accuracy needed to scale data slicing with them.<\/p>\n
By understanding the relationships among their data points and optimising strategies accordingly, users can optimise their strategy.<\/p>\n
Datorama makes accurate slicing effortless, ensuring long-term campaign success.<\/p>\n
One of the key challenges of working with Datorama is identifying its lowest level of granularity within any dataset.<\/p>\n
It is truly fascinating how such an element often serves as the keystone, connecting all other pieces.<\/p>\n
This level of detail not only preserves relationships within a dataset but also establishes connections with external datasets.<\/p>\n
Consider Datorama for gathering data from five separate sources.<\/p>\n
Without proper aggregation, these sources would act like isolated silos, making it impossible to gain meaningful insights or build optimised dashboards.<\/p>\n
Datorama simplifies data attribution by consolidating multiple sources into a single data model.<\/p>\n
Attribution extends beyond simply combining datasets.<\/p>\n
It involves assigning credit for every component involved in the process.<\/p>\n
Datorama ensures precision by allocating every impression, click, and bounce rate precisely, for easier analysis and clarity in reporting.\n<\/video>\nDatorama’s Attribution capabilities enable users to track viewability or performance metrics for actionable insights effortlessly.<\/p>\n<\/span>The Cumbersome Process of Data Unification in Datorama<\/strong><\/span><\/h2>\nDatorama provides tools<\/strong><\/a> that make data processing fast, accurate, and efficient, from unifying disparate datasets into a single central data store to checking quality metrics, such as duplicate records, to ensure consistency across sources.<\/p>\nDatorama helps businesses gain holistic insights by centrally unifying data sources across various systems into a single, unified view, facilitating informed decision-making and ensuring that all data can be evaluated equally across multiple dimensions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#0095f2″ background_color_gradient_end=”#7dbed8″ background_color_gradient_direction=”92deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”73%|62%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/SS_436-_Converted_-1.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”114%|112%” transform_scale_linked=”off” transform_translate=”25px|-4px” transform_translate_linked=”off” width=”98.1%” custom_margin=”|7px|||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”21px” header_letter_spacing=”-1px” header_line_height=”2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Training<\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Explore Course Content” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Mapping Relationships with Datorama\u2019s Data Model<\/strong><\/span><\/h2>\nThe Datorama data model enables us to organise datasets into relationships for analysis.<\/p>\nBy merging various sources and formats into a single schema that simplifies the analysis process.<\/p>\nSurprisingly, nearly 60% of data-related tasks involve cleaning or organising existing information.<\/p>\nDatorama makes this task more manageable by offering a practical framework for mapping relationships and unifying data.<\/p>\n<\/p>\n<\/span>Unifying Fragmented Data in Datorama<\/strong><\/span><\/h2>\nData sources come in all forms and structures, each offering specific metrics.<\/p>\nFor instance, Facebook ads often focus on reach and photo views, while Twitter advertisements emphasise retweets and likes as their primary objectives.<\/p>\nDatorama recognises common denominators, such as campaign names and dates, to unify fragmented data sets seamlessly, creating a coherent view where metrics from multiple platforms coexist harmoniously.<\/p>\nDatorama enables the simultaneous analysis of reach, likes, revenue, and conversions across campaigns, providing an in-depth view of success.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Standardisation and Aggregation in Datorama<\/strong><\/span><\/h2>\nStandardisation is an integral element in Datorama’s methodology.<\/p>\nThis step unifies disparate elements, such as campaign names across sources, for greater consistency. Once standardised, the data is aggregated for comprehensive analyses.<\/p>\nAggregated data unlocks powerful insights. For businesses of any kind looking to analyse campaign results or optimise dashboards, Datorama makes data collection seamless, an essential tool in their business arsenal.<\/p>\n<\/span>Understanding Datorama Dimensions<\/strong><\/span><\/h2>\nExperience with data<\/strong><\/a> has shown me that numbers don’t always tell the whole picture.<\/p>\n<\/p>\nWith measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\nImagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\nNot really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\nYou can identify trends, identify sources and analyse performance more closely.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Why Dimensions Matter in Datorama<\/strong><\/span><\/h2>\nDatorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\nIf you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\nAdd your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\nA single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\nYour data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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_builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:site_name\" content=\"CloudFoundation | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T08:42:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T11:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/05\/Datorama-FI3.jpg\" 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Datorama provides tools<\/strong><\/a> that make data processing fast, accurate, and efficient, from unifying disparate datasets into a single central data store to checking quality metrics, such as duplicate records, to ensure consistency across sources.<\/p>\nDatorama helps businesses gain holistic insights by centrally unifying data sources across various systems into a single, unified view, facilitating informed decision-making and ensuring that all data can be evaluated equally across multiple dimensions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#0095f2″ background_color_gradient_end=”#7dbed8″ background_color_gradient_direction=”92deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”73%|62%” transform_scale_linked=”off” 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transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Training<\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Explore Course Content” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Mapping Relationships with Datorama\u2019s Data Model<\/strong><\/span><\/h2>\nThe Datorama data model enables us to organise datasets into relationships for analysis.<\/p>\nBy merging various sources and formats into a single schema that simplifies the analysis process.<\/p>\nSurprisingly, nearly 60% of data-related tasks involve cleaning or organising existing information.<\/p>\nDatorama makes this task more manageable by offering a practical framework for mapping relationships and unifying data.<\/p>\n<\/p>\n<\/span>Unifying Fragmented Data in Datorama<\/strong><\/span><\/h2>\nData sources come in all forms and structures, each offering specific metrics.<\/p>\nFor instance, Facebook ads often focus on reach and photo views, while Twitter advertisements emphasise retweets and likes as their primary objectives.<\/p>\nDatorama recognises common denominators, such as campaign names and dates, to unify fragmented data sets seamlessly, creating a coherent view where metrics from multiple platforms coexist harmoniously.<\/p>\nDatorama enables the simultaneous analysis of reach, likes, revenue, and conversions across campaigns, providing an in-depth view of success.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Standardisation and Aggregation in Datorama<\/strong><\/span><\/h2>\nStandardisation is an integral element in Datorama’s methodology.<\/p>\nThis step unifies disparate elements, such as campaign names across sources, for greater consistency. Once standardised, the data is aggregated for comprehensive analyses.<\/p>\nAggregated data unlocks powerful insights. For businesses of any kind looking to analyse campaign results or optimise dashboards, Datorama makes data collection seamless, an essential tool in their business arsenal.<\/p>\n<\/span>Understanding Datorama Dimensions<\/strong><\/span><\/h2>\nExperience with data<\/strong><\/a> has shown me that numbers don’t always tell the whole picture.<\/p>\n<\/p>\nWith measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\nImagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\nNot really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\nYou can identify trends, identify sources and analyse performance more closely.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Why Dimensions Matter in Datorama<\/strong><\/span><\/h2>\nDatorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\nIf you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\nAdd your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\nA single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\nYour data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” 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[…]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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Datorama helps businesses gain holistic insights by centrally unifying data sources across various systems into a single, unified view, facilitating informed decision-making and ensuring that all data can be evaluated equally across multiple dimensions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#0095f2″ background_color_gradient_end=”#7dbed8″ background_color_gradient_direction=”92deg” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”73%|62%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/SS_436-_Converted_-1.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”114%|112%” transform_scale_linked=”off” transform_translate=”25px|-4px” transform_translate_linked=”off” width=”98.1%” custom_margin=”|7px|||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”21px” header_letter_spacing=”-1px” header_line_height=”2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Explore Course Content” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
The Datorama data model enables us to organise datasets into relationships for analysis.<\/p>\n
By merging various sources and formats into a single schema that simplifies the analysis process.<\/p>\n
Surprisingly, nearly 60% of data-related tasks involve cleaning or organising existing information.<\/p>\n
Datorama makes this task more manageable by offering a practical framework for mapping relationships and unifying data.<\/p>\n
Data sources come in all forms and structures, each offering specific metrics.<\/p>\n
For instance, Facebook ads often focus on reach and photo views, while Twitter advertisements emphasise retweets and likes as their primary objectives.<\/p>\n
Datorama recognises common denominators, such as campaign names and dates, to unify fragmented data sets seamlessly, creating a coherent view where metrics from multiple platforms coexist harmoniously.<\/p>\n
Datorama enables the simultaneous analysis of reach, likes, revenue, and conversions across campaigns, providing an in-depth view of success.<\/p>\n
Standardisation is an integral element in Datorama’s methodology.<\/p>\n
This step unifies disparate elements, such as campaign names across sources, for greater consistency. Once standardised, the data is aggregated for comprehensive analyses.<\/p>\n
Aggregated data unlocks powerful insights. For businesses of any kind looking to analyse campaign results or optimise dashboards, Datorama makes data collection seamless, an essential tool in their business arsenal.<\/p>\n
Experience with data<\/strong><\/a> has shown me that numbers don’t always tell the whole picture.<\/p>\n<\/p>\nWith measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\nImagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\nNot really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\nYou can identify trends, identify sources and analyse performance more closely.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Why Dimensions Matter in Datorama<\/strong><\/span><\/h2>\nDatorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\nIf you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\nAdd your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\nA single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\nYour data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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With measurements like impressions or click-through rates alone, one doesn’t gain an understanding of context; dimensions provide that perspective.<\/p>\n
Imagine having to review an Excel sheet listing 10,000 impressions without any context being provided? It makes no sense at all without this element present.<\/p>\n
Not really, but when combined with details such as date, location and campaign, impressions above become meaningful.<\/p>\n
You can identify trends, identify sources and analyse performance more closely.<\/p>\n
Datorama turns raw numbers into meaningful insights by pairing measurements and dimensions together.<\/p>\n
If you add date or location columns, you now know when those impressions occurred or where they originated.<\/p>\n
Add your campaign name, and Datorama makes it simple to track performance at every granular level.<\/p>\n
A single measurement rarely provides an accurate representation, while Datorama dimensions add context.<\/p>\n
Your data suddenly starts telling a story, revealing associations among impressions and factors such as geography, campaign category, and placement ID.\n<\/video><\/p>\n<\/span>Entity Dimensions in Datorama<\/strong><\/span><\/h2>\nAt Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\nEntity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” 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[…]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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At Datorama, dimensions can be divided into two main types: entity dimensions and general dimensions.<\/p>\n
Entity dimensions<\/strong><\/a> define unique items, such as an employee ID number, customer number, or campaign identifier, whereas general dimensions apply more broadly to all entities.<\/p>\nConsider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\nDatorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>General Dimensions in Datorama<\/strong><\/span><\/h2>\nGeneral dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\nOtherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\nImagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\nThat is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\nUtilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\nAdvertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\nDatorama Online <\/strong>Training<\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Data in Datorama<\/strong><\/span><\/h2>\nDatorama can be a valuable asset for effectively managing data.<\/p>\nIf you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\nOne question frequently raised by users is whether all datasets require date columns.<\/p>\nLet me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n<\/p>\n<\/span>The Role of Classification Sheets in Datorama<\/strong><\/span><\/h2>\nLet’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\nFor instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\nClassification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\nYet, they serve an invaluable purpose when organising data efficiently.<\/p>\nDatorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Parent-Child Relationships in Datorama<\/strong><\/span><\/h2>\nDatorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\nImagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\nDatorama makes this task effortless by mapping these relationships.<\/p>\nDatorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\nBy mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n<\/span>Variable Dimensions in Datorama<\/strong><\/span><\/h2>\nDatorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\nThese dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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Consider an employee database as an example: each person in it would contain an ID, name, and additional attributes such as gender or department, both of which serve to ensure uniqueness. Furthermore, attributes add depth to this piece of data.<\/p>\n
Datorama employs the same logic when tracking campaigns: we track placement IDS, target audiences, and media buy information.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
General dimensions provide context. A great example is date columns: each dataset in Datorama requires them.<\/p>\n
Otherwise, data would just become random collections of floating numbers without meaning or context.<\/p>\n
Imagine trying to examine a campaign without knowing when impressions were recorded.<\/p>\n
That is why Datorama insists on providing data-based insights, helping marketers track trends over time.<\/p>\n
Datorama variable dimensions apply to an entire dataset rather than to individual entities, enabling users to dynamically slice and dice data based on attributes such as targeting type, campaign size, or media placement.<\/p>\n
Utilising variable dimensions enables marketers to unlock powerful segmentation.<\/p>\n
Advertising professionals can filter and refine reports to gain greater insight into advertising performance, audience engagement patterns, and conversion patterns.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#ff8c7c” background_color_gradient_end=”#e5ba4e” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|69%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” custom_margin=”||-5px||false|false” custom_padding=”|||2px|false|false” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/8423118_3895895.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” width=”85.4%” custom_margin=”-31px||-24px||false|false” custom_padding=”|22px|0px||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/” link_option_url_new_window=”on”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Up Coming Batches” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#E09900″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off” background_layout=”dark”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
Datorama can be a valuable asset for effectively managing data.<\/p>\n
If you’ve struggled to organise your datasets in the past, understanding how dimensions and measurements work within Datorama may make everything simpler.<\/p>\n
One question frequently raised by users is whether all datasets require date columns.<\/p>\n
Let me clarify: if your dataset includes measurements, having a date column is required; however, for pure dimensional datasets, you can still upload data without it.<\/p>\n
Let’s discuss classification sheets in Datorama: these contain predetermined codes and values that help map entities between datasets.<\/p>\n
For instance, NYC stands for New York City, while Ireland represents one country within Europe.<\/p>\n
Classification sheets differ from traditional datasets in that they don’t feature measurements or dates as columns.<\/p>\n
Yet, they serve an invaluable purpose when organising data efficiently.<\/p>\n
Datorama provides users with an effortless means of working with classification datasets, enabling them to slice and dice data using mapped dimensions without requiring an accompanying date or measurement column.<\/p>\n
Datorama provides one of its key capabilities by mapping parent-child relationships in media buy data.<\/p>\n
Imagine having media buy information, including placement ID, campaign ID, site ID, impressions, clicks, and spend.<\/p>\n
Datorama makes this task effortless by mapping these relationships.<\/p>\n
Datorama makes it simple and effective for you to incorporate additional dimensions, such as media buy size or targeting, into your planning effortlessly.<\/p>\n
By mapping media buy keys between datasets, users can slice impressions and clicks by media buy size or targeting dimensions for greater insights into campaign performance.<\/p>\n
Datorama utilises variable dimensions that apply across an entire dataset, rather than being specific to a single entity or person.<\/p>\n
These dimensions include country, operating system, and device type factors that influence data analysis as a whole.\n<\/video>\nUnderstanding variable dimensions when working with datasets in Datorama is crucial to ensure seamless data integration and mapping across different entities.<\/p>\n<\/span>Merging Data Using Shared Entities in Datorama<\/strong><\/span><\/h2>\nDatorama facilitates the merging of datasets by sharing entities.<\/p>\nFor instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\nDatorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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_builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:site_name\" content=\"CloudFoundation | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T08:42:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T11:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/05\/Datorama-FI3.jpg\" 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Datorama facilitates the merging of datasets by sharing entities.<\/p>\n
For instance, if there is an entity such as a campaign ID in both sets, Datorama makes this seamless process possible.<\/p>\n
Datorama enhances data visualisation<\/strong><\/a> by merging datasets for more comprehensive analyses and reports.<\/p>\nThis feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Datorama Data Set Types<\/strong><\/span><\/h2>\nDatorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” 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This feature enhances data visualisation for deeper examination and reporting within Datorama.[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n
Datorama provides various data set types<\/strong><\/a> that you can work with, but one thing becomes clear quickly: What happens if I upload a sales data set?<\/p>\nInstead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ 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[…]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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Instead of being classified under digital data sets, such as web analytics data sets<\/strong><\/a> or digital ad data sets, they become generic datasets.<\/p>\nGeneric Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n<\/span>Dimensions and Measurements in Datorama Ads Data Sets<\/strong><\/span><\/h2>\nDatorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n<\/p>\nThe latter two are especially valuable metrics when working with Datorama.<\/p>\nAll these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n<\/span>The Role of Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\nMedia buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\nBe it social media ads or display advertisements, their placement is of immense significance.<\/p>\nEstablishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Campaigns and Their Relationship to Media Buys in Datorama<\/strong><\/span><\/h2>\nOne campaign can encompass multiple media buys.<\/p>\nFor instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\nThese creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\nEach media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n<\/span>Sites and Media Buys in Datorama<\/strong><\/span><\/h2>\nDatorama enables users to examine the relationship between sites and media buys in detail.<\/p>\nUpon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n<\/p>\nFor instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\nHowever, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n<\/span>One-to-Many Relationships in Datorama Campaigns<\/strong><\/span><\/h2>\nDatorama values the importance of understanding relationships within campaigns.<\/p>\nOne such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\nEach creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\nThough a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″]<\/p>\n<\/span>Understanding Relationships in Datorama<\/strong><\/span><\/h2>\nRelationships among entities in Datorama can be tricky to grasp at times.<\/p>\nOne such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\nThis means a single campaign may include multiple media components.<\/p>\nHowever, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n<\/span>Mapping Media-Wise and Site Relationships in Datorama<\/strong><\/span><\/h2>\nLet’s now examine how sites and media data interact in Datorama.<\/p>\nOne website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ text_font=”Georgia||||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.9em” max_width=”800px” max_width_last_edited=”off|phone” custom_margin=”|||10%” custom_margin_last_edited=”off|desktop” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” text_line_height_last_edited=”off|phone” sticky_enabled=”0″] \u00a0Understanding Datorama Data Models Datorama simplifies […]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data Structures Tutorial\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text 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Generic Data Set Types from Datorama represent those that don’t fall neatly within its predefined categories, yet come equipped with generic data model fields where your main entities and shared entities must be defined.<\/p>\n
Datorama provides advertisers with access to an ad data set comprising dimensions such as media buys, clicks, creative sites, conversions, impressions, revenue, transactions, search keywords, URLS, and tracking elements.<\/p>\n
The latter two are especially valuable metrics when working with Datorama.<\/p>\n
All these elements come together through shared entities, such as media buys, which serve an indispensable function in connecting dimensions and measurements.<\/p>\n
Datorama gives special emphasis to media buys as the foundational element for advertising data sets.<\/p>\n
Media buys are particularly relevant to advertisers because they represent specific online spots where advertisements will appear.<\/p>\n
Be it social media ads or display advertisements, their placement is of immense significance.<\/p>\n
Establishing relationships between media buys and campaigns reveals their actual impact.<\/p>\n
One campaign can encompass multiple media buys.<\/p>\n
For instance, one entitled ‘Masterclass” might feature creatives from Gordon Ramsay or James Patterson, among others.<\/p>\n
These creatives could appear anywhere on a page, including the top panel, side panels or bottom.<\/p>\n
Each media buy is directly tied to a single campaign, thus creating an indirect one-to-one relationship between campaigns and media buys.<\/p>\n
Datorama enables users to examine the relationship between sites and media buys in detail.<\/p>\n
Upon exploring this relationship, it becomes evident that one site can host multiple placements.<\/p>\n
For instance, a news site like The Times of India may rent out multiple ad placements across its pages.<\/p>\n
However, these placements are tied directly to a single website, creating an indirect one-to-many relationship from the site to media buys, but one-on-one connections between specific placements and their associated sites.<\/p>\n
Datorama values the importance of understanding relationships within campaigns.<\/p>\n
One such campaign, such as ‘Masterclass’, can involve various creatives, placements, and media buys that all work in concert to represent one unified campaign.<\/p>\n
Each creative may target different panels or sections, but their efforts collectively represent one cohesive campaign message.<\/p>\n
Though a campaign consists of multiple media buys, each media purchase still belongs to one specific campaign.<\/p>\n
Relationships among entities in Datorama can be tricky to grasp at times.<\/p>\n
One such relationship between entities and data points lies between campaigns and media-wise data (known as one-to-many relationships).<\/p>\n
This means a single campaign may include multiple media components.<\/p>\n
However, when viewed from another angle, media-wise campaign relationships become one-to-one; every media attribute corresponds to only one campaign on Datorama.<\/p>\n
Let’s now examine how sites and media data interact in Datorama.<\/p>\n
One website may include multiple placements or media-wise attributes, which creates another one-to-many relationship.\n<\/video>\nConversely, media-wise attributes tied back directly to just one site create an intimate one-on-one connection here.<\/p>\n<\/span>Practical Tips for Verifying Relationships in Datorama<\/strong><\/span><\/h2>\nTIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\nUsing Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\nOnce this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\nTo apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\nDatorama Course Price<\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\nThe Journey of Personal Development is a Continuous path of learning and growth<\/p>\n[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"[et_pb_section fb_built=”1″ _builder_version=”4.9.7″][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.9.7″ title_font=”Times New Roman||||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”47″ background_color=”RGBA(0,0,0,0)” background_enable_image=”off” custom_margin=”|||10%” title_font_size_tablet=”40″ title_font_size_phone=”35″ title_font_size_last_edited=”on|desktop”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ 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[…]<\/p>\n","protected":false},"author":7,"featured_media":100128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-100123","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce"},"yoast_head":"\nMarketing Cloud Intelligence Data Models& Data Structures Tutorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudfoundation.com\/blog\/marketing-cloud-intelligence-data-models-data-structures-tutorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Cloud Intelligence Data Models& Data 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TIP: Visit any publisher’s site, such as Yahoo Finance or News, and observe how advertisements align with campaigns or sites.<\/p>\n
Using Datorama as a verification platform will bring these concepts to life and make your ideas a reality.<\/p>\n
Once this aspect of Datorama training becomes second nature to you, approximately 75% of the necessary knowledge will have been acquired.<\/p>\n
To apply its framework and refine your approach, use and refine it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.7″ _module_preset=”default” background_color=”#064399″ use_background_color_gradient=”on” background_color_gradient_start=”#494fff” background_color_gradient_end=”#9ea6ff” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”35%” background_color_gradient_end_position=”80%” transform_scale=”74%|71%” transform_scale_linked=”off” transform_translate=”-53px|-50px” transform_translate_linked=”off” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-11.png” _builder_version=”4.9.7″ _module_preset=”default” transform_scale=”103%|103%” transform_scale_linked=”off” transform_translate=”11px|0px” transform_translate_linked=”off” custom_padding=”|88px||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” text_font=”Georgia|700|||||||” text_text_color=”#FFFFFF” text_font_size=”23px” text_line_height=”1.3em” header_font=”Georgia|700|||||||” header_font_size=”19px” header_letter_spacing=”-1px” header_line_height=”1.2em” transform_scale=”171%|159%” transform_scale_linked=”off” transform_translate=”40px|44px” transform_translate_linked=”off” transform_origin=”70%|50%” z_index=”-161″ width=”100%” custom_margin=”|-215px||||” custom_padding=”|0px||||” link_option_url=”https:\/\/cloudfoundation.com\/blog\/” link_option_url_new_window=”on”]<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” button_text=”Offer Price” _builder_version=”4.9.7″ _module_preset=”default” custom_button=”on” button_text_color=”#0C71C3″ button_bg_color=”#FFFFFF” button_font=”|700|||||||” transform_translate=”64px|65px” transform_translate_linked=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_image src=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2019\/06\/logo_resize_color.png” url=”https:\/\/cloudfoundation.com\/blog\/” url_new_window=”on” _builder_version=”4.9.7″ _module_preset=”default” transform_translate=”-36px|0px” transform_translate_linked=”off” custom_margin=”|||178px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Sai Susmitha” position=”Author” image_url=”https:\/\/cloudfoundation.com\/blog\/wp-content\/uploads\/2025\/03\/Sai-Susmitha.png” _builder_version=”4.9.7″ header_level=”h5″ header_font=”Titillium Web|700|||||||” body_font=”Titillium Web||||||||” body_font_size=”16″]<\/p>\n
The Journey of Personal Development is a Continuous path of learning and growth<\/p>\n
[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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